Why choose Natural Cotton

When it comes to choosing our little one’s clothing, we always look for the highest quality and purest cotton. We often think that all-white cotton clothing is the only option available, but think again— because not all cotton is white!

Cotton naturally grows and comes in different colors like brown, tan, green and beige. Cotton that not is chemically-treated and does not go through the process of bleaching or dyeing is called NATURAL COTTON. It is the purest type of cotton that comes in the natural colors of the earth, and it has many benefits for your baby’s skin.

YOJI IS NATURAL COTTON

BETTER FOR OUR EARTH. Our signature cotton fabric is made without bleach, dyes, or harmful chemicals. Because YOJI believes in keeping it all-natural and safe for Mother Earth!

BETTER FOR BABY. No bleach and chemical dyes means it is perfect for newborns and little ones with sensitive skin. What’s more, unbleached cotton contains natural lightings that act as UV absorbers. Yay for extra sun protection!

BETTER QUALITY PRODUCT. Like we said, not all cotton is created equal! YOJI offers a higher quality natural cotton fabric that gives an ultra-soft and velvety-smooth feel, that is sure to keep your little ones comfortable always.